Because they need a constant stream of data to feed the models. If people had to opt in then they'd be less likely to do so and the models would starve and become less accurate and therefore less valuable to sell. Remember the trained model is the valuable piece of the entire thing, that's what companies pay money to gain access to. There's no point in sitting on all that user data if they can't turn it into a marketable product by feeding it into a model.
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President Trump’s Day-One Promises
That would play into his hands. He wants to fuck up the federal government and blocking a significant chunk of tax income would help with that.