Setting aside the fact this was definitely not unprompted, social engineering might be the one thing AI is actually better at than a human. That is after all one of the biggest uses for bots for a while now by way of spam bots trying to social engineer people into various activities.
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It's to feed the algorithms and get more views. They get paid based on the number of views a video gets. The higher the algorithm promotes a video, the more views they get. Getting lots of comments on a video causes the algorithm to promote it more. It costs the spammers almost nothing to shit out a quick thirst trap video but they need to get enough views to recoup that cost which means there is a minimum number of views they need to break even. It's not a huge number as far as these platforms go, but it's also not nothing so anything they can do to encourage more views is mandatory for them.