In that case, it was an empty bag. There’s a gag in the game/book about a microscopic space fleet appearing and then getting eaten by a dog. The peril-sensitive sunglasses (which were supposed to turn black when there were dangerous situations) were made of black cardboard, etc. Low budget but hysterical.
The branding is working and made for a great lede: “For a short amount of time, Westerville will not have the meats.”