Whenever my grandmother talks about United Parcel Service, she always says "ups", one syllable, instead of U-P-S like most people do.
Lately though, whenever she gets a package that arrives damaged, she calls them "Oops".
Whenever I'd encounter 18-wheelers out on the road, everyone has the usual jokes about Swift. Sure Wish I'd Finished Training, Stevie Wonder's Institute For Trucking, etc. but there's jokes for every large trucking company.
TMC: Turtles Moving Cargo
Prime Inc: Please Remember, I'm Missouri Educated
CRST: Crash 'n Roll Stunt Team
U.S. Express becomes Useless Express in my head. The list goes on.
Project Zomboid and The Long Walk. I feel like the crossover would be pretty seamless. The contest could be played, the movie could be re-enacted on a multiplayer server, with a couple of mods that already exist currently.