Definitely not a big fan of it, but realistically speaking, it's here to stay. It is wise for them to govern and regulate it rather than outright ban it. Especially with a project as big as this one, people will try. Saying that the responsibility falls on the human is definitely the right move.
Fuck this pretentious shit. From the looks of it, the author is the part of the problem (i.e. in their own term: the author is killing the open web along with others).
that's fortune magazine for ya