For a lot of marginalized people Twitter was a place to escape to and find like-minded people, I can see how it's hard to make a new place feel as homely. Most of us here left another site because we didn't agree with the leadership so it's a very biased group, "just do the same thing we did". Not everyone is in as privileged of a position though and it might be way harder for them to leave than you can imagine, especially if they're addicted to it.
Better add more green leaf symbols and sustainability pledges to their products to even it out.