Never mind the low price, not having that shit built in is the killer feature for me, making it the only new car I would even consider buying. (It's just too bad they won't have a 4x4 version for another couple of years.)
It is kinda good that there's an optional module available, though, because it means there's an interface that, in theory, a third-party module running Free Software could hook into.
The Santa Cruz is exactly as much as a truck as the Ford Maverick is (which is to say, they're both unibody vehicles).