This is one thing I wish people who either love or hate companies based on how they outwardly appear to support their pet causes would understand. With very few exceptions, they Really Don't Care. Like, at all. Your passionate belief that Company X is on your side is probably just another tooth fairy, and so is the cozy feeling that you're doing The Right Thing by buying toothpaste from them instead of the Evil toothpaste company.
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Wait wait wait tho! I base all my buying decisions on the frequency of company pizza parties and interdepartmental pingpong tournaments. Don't disillusion my activism!!!