There are many powerful interests that want this for a variety of reasons, none of them good. When progress began being made, they all independently see it as building momentum so they try to capitalize on the opportunity. That's why there was a little noise at first, and now they're all suddenly crawling out of the woodwork. I'm sure there's some explicit coordination too, where favors are being exchanged and leverage is being used, since they identified that a rising tide raises all ships, and so the interests will cooperate and make deals as any wins serve them all and contribute the historic momentum.

They want to force this shit through quickly, and give the impression that it's inevitable and well-justified to quell public opposition and awareness.

People feel helpless against it, and there's little oppositional organizing. For being so loud of a move, it's remarkably quiet... Not sure if that's just media and narrative control, or if the world is so fucked that it can't get much traction on the public consciousness right now.