Walz's response to this is in very stark contrast to his rival Vance here. Vance gave a shockingly tone-deaf, "It's a fact of life" response that spits in the face of the victims and their families. It shows a fundamental lack of empathy that borders on cruelty (which might be the point).
Thots 'n Pears can only go so far, in this case not far at all.
Do they not realize this will hurt their Brand?
Short term ad profits aren't worth losing customers.