Dude what an idiot
https://www.politico.com/story/2012/11/romney-tattoo-mandoes-an-about-face-084350
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I'm sure the executives in charge of this decision will try to claim it was their plan all along to change the name then change it back to generate publicity. Obvious bullshit, but executives never take blame for their own mistakes. (Unless they were promised a big payout for publicly taking the blame)