Joint Investigative Privacy Sweep: California, Colorado, and Connecticut Investigate Businesses Refusing to Honor Consumers' Right to Opt-Out of the Sale of Their Personal Information(GPC)

The California Privacy Protection Agency, alongside the Attorneys General of California, Colorado, and Connecticut, today announced an investigative sweep involving potential noncompliance with the Global Privacy Control, or GPC, an easy-to-use browser setting or extension that automatically signals to businesses a consumer's request to stop selling or sharing their personal information to third parties. As part of the sweep announced today, the coalition is contacting businesses that may not be processing consumer requests to opt out of the sale of their personal information submitted via the GPC as required by law and requesting that those businesses comply.