Night owls drive highest online shopping revenue despite minimal browsing share
Night owls drive highest online shopping revenue despite minimal browsing share
- Night owls spend the most: Just 9% of shoppers browse late at night (10pm–3:59am) — but they spend more per year than any other group, averaging $3,684 annually.
- Gen Z acts on impulse 25% more often than older generations.
- Saturdays see the most browsing, but Sundays drive the highest spending.
- New Yorkers spend nearly 9% of their income online each month, more than any other state.
- Millennials spend more online per month than any other age group ($282/month), while boomers spend $216.
- Apple users spend 87% more time shopping online than Android users.
- PC users spend 23% more time shopping than Mac users.
- Early birds are 31% more likely to impulse buy than wind-down shoppers.
- Nearly 1 in 10 shoppers make purchases on payday.
- Night owls are the most likely to respond to urgent, limited-time offers and to shop right after being paid.