I'm not being snarky. That's a bamboo sourced toilet paper that doesn't use plastic and ships right to your door. I like to bring them up a lot because I like the product and the service and the environmental impact.
The product owner often doesn't understand technology well enough to know that mapping labels and sorting are different. They don't know what they don't know. The SM needs to help bridge that gap.
Get a personality. It worked for me!