I can't stand when people are violently opposed to words because they sound bad somewhere else. Like "moist". If you think I'm being lewd when talking about how much I liked the stupid cake, that's on you and your perverted mind.
I used to work in a very large mortgage company in their website. The amount of tracking they do, the amount of information they have, just for mortgages, is astounding and frightening. We knew almost every detail about someone before they committed to a mortgage.
Unfortunately, he worked in a school district setting the routes busses take.