I loved in the story of that episode that the TV execs learned that blipverts could kill their audience, and briefly switched back to adverts, but when sales fell they went back to blipverts knowing the danger because it was more profitable. The writers of that show nailed a corporate dystopian future.
Our own hope was our protagonist Edison Carter "live and direct from Network 23"...who was also part of the giant corporate machine.
I'm not aware of anywhere power generation is that cheap yet. That may be a problem for the future when commercial fusion is viable, but thats likely a lifetime away.
I think everyone would, but the cost for generation is always fluctuating because the variation in the market for the fuels that generate electricity, supply, and demand of electricity on the market. If its a flat rate, and that rate is below the cost of generating the electricity, who pays?