I see. Yeah, I think the problem is that they can’t insulate themselves from the overall production timeline constraints. Because even if their chips are unique, they don’t have their own private production lines. They only get a share of available production capacity.
And as I understand it. Buying out a memory production facility is something they are not interested in. They don’t want to be in that part of the supply chain. And getting in now, only for memory supply chain constraints to go back to “normal” in 2 years isn’t a strategy they want to take.
Apple would rather have a diverse supply chain, and have the ability to pit different vendors against each other.
Some of this is similar to why just building a new facility isn’t a solution in the near term either. Because by the time it’s online, the situation is likely to have passed. And then you are back in a commodity market that’s historically difficult to compete in.
So is that market the last $1 billion still buying physical? A graph was passed around showing sales are down from an $11 billion peak in 2009 nearly 20 years ago.
I wonder how much of that last billion is Switch. I assume physical sales are higher there. But I might be way off.
Mitch is missing out.