I've spent a few years at the height of the blog trend doing WordPress work. It's a very poorly designed app that has always put reliability/performance/security last and prioritized extensibility and low barrier of entry. Which is why they absolutely dominated the blog world but also why it's such a big fat juicy target.
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Oh this is nothing. They're currently testing identity verification. As in, "send a pic of your government-issue ID to Persona so they can check who you really are" (and cross-reference you with other sites that use Persona, like LinkedIn etc.)
I'm also surprised they're still allowing old accounts that don't have an email. Or that they're not mandating everybody to add and verify their phone number "for security and 2FA" – another excellent way of cross-referencing people against all kinds of databases. Just imagine what they can get if they work out a deal to share your phone number with Google, or Amazon.