A Singaporean woman was the first person I heard refer to their opposite-sex partner as "partner" back in probably 2010 and I adopted it. I had a pretty skewed idea of marriage as a kid and it instantly changed my thinking.
Your spouse SHOULD be your partner. You're on a team facing this big stupid world together.
YouTube still works like that. I get maybe one or two AI recommendations a month and just click the "don't show me this crap" button