oof that site is pretty bad even with ublock origin. It also hijacks copy/paste so you can't copy/paste the article to spare others, and any attempt to bypass that gets passed along to extracting the paid article below it rather than giving you the actual text of the article. Oh and it pops up to sign in with google, pops up with a discounted subscription offer, and pops up other animated elements on every edge of the screen (which actually link to real site content!) further making it difficult to just read the damn article
Good news is it literally doesn't provide any information other than quoting his tweet about laying off his entire dev team and then his linked post from a few weeks later he was looking for devs (and the article quotes random people on reddit to fill it out of course)
Better use of the money is to strong arm cities into adjusting into better land uses. Building a city from scratch you're probably taking farm land from making food to instead be a new city, and if you can attract enough businesses to attract enough residents you've only helped by creating walkability for a few hundred or thousand people while the rest of the country remains car dependant.
Honestly I was on a walk recently and had the thought cross my mind of "what if this road were ripped up, the newly reclaimed land was sold for housing and small quiet businesses and the sidewalks widened into first class bike/walking paths just wide enough for an emergency/utility vehicle to drive down?" and I got a little sad that such a utopian vision just isn't politically palatable.