And the top comment explains why it indeed is such s big issue. This is incomprehensibly incompetent.
There are few more services you need to be able to trust beyond your mail and VPN. If you have still trust then that's ok, don't get me wrong - but stating "just because the CEO spewed s bit of pro trump shit this got blown out of proportion" doesn't acknowledge the propositions at all.
Just in case you don't follow the original discussion: this isn't a translation problem but one of not thinking about social circles.
These things are not common enough to have the same association as the original.
Even if they'd use a shorter word it would miss the mark as people would just be confused what traffic control would have to do with an app. It would be like translating a German saying and expect it to be universally understood.
There goes the dog in the pan crazy, just thinking about that!