Very old article, but still a great one.
Contrary to common internet opinion, E.T. is not a bad game, and certainly not one of the worst of all time. It’s not even one of the worst on the 2600! It’s an okay game that’s let down by some frustrating bugs and design decisions (forced by the absurd development deadline), and this article shows how close it was to being actually good, if only HSW had been given more time to cook.
Shooting film is actually a growing market again these days, so I would want them to release an affordable new film camera.
They already license out the Kodak brand for the Kodak H35, which is a fun half-frame 35mm point-and-shoot, but it’s cheaply made and very light on features, so there’s still a gap in the market for something more advanced.
Pentax has recently reentered that exact market with the Pentax 17, but at ~£500 retail I believe another company like Kodak could undercut them and gain a following.
They’re never going to successfully compete with high end DSLR manufacturers like Canon, and the ultra-cheap analogue film market is flooded with near-identical ‘toy’ cameras, but there’s absolutely space for them to make a comeback as a trusted mid-range boutique brand for enthusiasts.