You're not reaching critical mass because of protests. You're reaching critical mass because people are communicating and sharing content that highlights what the Trump government is doing. The protests success resr on how effectively the left has shown his corruption and not just shown but marketer the messages enough to convince people to pay attention
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How is it terrible for changing minds?
If it's terrible for changing minds, why is there so much money invested into advertising using it?
Are these massive professional companies ignorant to something and like wasting billions on useless tactics?