AI isn’t responsible for the stuff it outputs - the person controlling it is.
Ultimately, you're right (as they can decide to use AI or not). But these AI Companies need to shoulder the blame for creating, promoting, and selling AI, which (in its current form) is effectively a "broken tool".
Good computer hygiene says I should lock my computer while I'm away. Yet, I'm suppose to blindly install an AI agent on my machine and ask it nicely to focus on the task at hand and not use any of the other applications or credentials that might also be installed?!?! It's ridiculous.

...then the company shouldn't be over provisioning/selling vram.