No, it's not "all out there".
I use Google, and they have data about me, and while it's a lot through Android, settings limit quite a bit what they may do, collect, connect, and reuse. And partly because they have this significant information and control, I make a deliberate effort to not use their email. Email gives a lot more insight, attack surface (technically and through knowledge) and control (almost every service or their uses email in one way or another).
Email is so central, I don't want to depend on a free service by a huge impersonal/dehuman corp. My phone has data even without Google. I could migrate. With email, migrating data is possible with caveats, but changing the address on all services I use is infeasible.
Ultimately, is a matter of dependence, risk, and convenience. If they're fine with the risks, that's on them. Most people are not as poweruser or caring. And that's fine by me - I can't and don't want to invest into wasted effort beyond where appropriate and voicing or offering to a degree.
I guess the prices give us a new kind of issue ticket template; "new RAM is too expensive for me, please consider optimizing"
Less abstract, more concrete than "take less of a share please"