Really? Jeez. Last I heard, evidently incorrectly, was a few dollars at best. That explains their ghoulishness somewhat.
Even so, Facebook brings in enormous profit. Evidently a result of maximizing whatever they can get away with
I'm wondering what the costs are to cover just hosting / content delivery.
Ie, is it feasible at some point that a not-for-profit social platform comes about. Or a for profit one that promotes itself as ethical and subsequently charges premium users based on running costs + moderate profit rather than pushing every kind of manipulative behaviour it can get away with just to maximise ad value.
That's the idea - it's a choice. If people want free or don't care about ads - then that's how their use gets funded. For people who want no ads and no curation of their feed to favour advertisers , then theres the premium option.
I guess the difference would be the premium cost is self limited to running costs + modest profit and for this reason the whole site is promoted as ethical..